Mobile Media: Wherever I go, you come too

A key component of successful social media networking, marketing and sharing is the ability to access the social web at critical times. The technological advancement of smartphones and wireless providers have enabled consumers to get on the Internet virtually anywhere at any time. I am not suggesting that one stays constantly connected. Instead, mobile accessibility has unchained us from our computers. Everyone is now able to explore the world while utilizing critical elements of the social web.

Flipcams, cell phones and mobile-optimized web sites are now available in the mainstream market. In many ways, this has helped exponentially increase the amount of up-to-the-moment information available. We can now upload text to our blogs, pictures to Flickr, and videos to YouTube while remaining copmletely wireless. For businesses seeking to engage their target audience, this is an opportunity to get real-time feedback on anything from product reviews to onsite experiences.

Below is a picture re-cap of a recent bike ride I took through downtown Columbus. Most of these were taken with a cell phone, which I was able to upload to Flickr as I rode. By the time I arrived home after two hours of riding, there were only a few photos left to finish posting. Without this capability, it is unlikely that I would have shared this experience at the rate that it became available.