The numbers game: Real relationships in social media

Mobile Media: Wherever I go, you come too

A key component of successful social media networking, marketing and sharing is the ability to access the social web at critical times. The technological advancement of smartphones and wireless providers have enabled consumers to get on the Internet virtually anywhere at any time. I am not suggesting that one stays constantly connected. Instead, mobile accessibility has unchained us from our computers. Everyone is now able to explore the world while utilizing critical elements of the social web.

Flipcams, cell phones and mobile-optimized web sites are now available in the mainstream market. In many ways, this has helped exponentially increase the amount of up-to-the-moment information available. We can now upload text to our blogs, pictures to Flickr, and videos to YouTube while remaining copmletely wireless. For businesses seeking to engage their target audience, this is an opportunity to get real-time feedback on anything from product reviews to onsite experiences.

Below is a picture re-cap of a recent bike ride I took through downtown Columbus. Most of these were taken with a cell phone, which I was able to upload to Flickr as I rode. By the time I arrived home after two hours of riding, there were only a few photos left to finish posting. Without this capability, it is unlikely that I would have shared this experience at the rate that it became available.

Sex APPeal: BlackBerry vs. Apple

Unbeknown to many, the commercialized availability of smartphone applications is barely a year old. Since the inception of the Apple App Store on July 11 last year, global activity has topped 1.5 billion downloads. Not to mention, of course, the 10 million downloads the first weekend the App Store was available. While the launch of the App Store pre-empted the release of the BlackBerry Storm, RIM's first touch-screen smartphone, BlackBerry was quick to catch up introducing it's own App World in March of 2009.

Both the Apple and BlackBerry app stores provide wireless download capability, with several new applications being added each day. In my own experience, I have owned an iPod Touch since September 2007 and a BlackBerry Storm since November 2008. After countless downloads, trials and erasing most apps from both devices, there are a few conclusions that can be reached for the current state of each app store:

BlackBerry App World

Pros

• Coverage: With Verizon's 3G network, applications that require streaming capability or constant connection fare much better than an iPhone or Palm Pre any day. If you are an Apple fanatic, I am sorry. This is a verifiable fact.
• Productivity: BlackBerry continues to dominate the business world, and the App World naturally reflects the business landscape. If you are a frequent traveler, salesman, productivity manager or receive hundreds of messages a day, there is a guaranteed app or two to make your life easier.
• Compatability: With very few exceptions, virtually all downloads available in App World will function on any recent BlackBerry model. There is little concern about whether you will have to upgrade your mobile OS or purchase an entirely new phone.

Cons

• Quantity: If you want to spend hours browsing App World, your joy ride will end relatively quickly. While there are several hundred apps from which to choose, you are unlikely to find niche apps, such as a one developed for Dairy Queen or obsessed CSI fans.
• Price: There are several apps available that are 100% free of charge, but some will set you back as much as $30 for each download. Despite this apparent drawback, many of the more expensive options are used for business-related functions that serve specific purposes. In some cases, an app purchase could be paid for by one's company.
  
• Support: The App World is still in it's infancy, and third party developers have only had a few months to begin creating BlackBerry-compatible app syntax. It is still early to judge whether or not RIM has dropped the ball on opening up it's API. In the mean time, technical support and "buggy" symptoms still plague many available applications.

Apple App Store

Pros

• Availability: In spite of the App World, Apple currently boasts more than 65,000 applications available for download.
  
• Speed: One clear advantage that Apple products maintain is the access to Wi-fi when it is available. While the AT&T network may lag, an iPhone or iPod Touch can pick up wireless signals and operate at normal speeds in some areas.
  
• Usability: The touch interface is very fluid and responsive on new Apple models, which minimizes frustration while learning new applications. Ironically, the iPhone and iPod Touch's inability to run multiple programs at once give them an advantage while operating downloaded software.
  
• Price: While thousands of apps are free, many more popular downloads are a mere $.99 - a price that will not break the bank when you are disappointed with a download.
  

Cons

• Navigation: With so many new apps available on a near daily basis, it has become a daunting task to keep up the latest updates on each program. While Apple is working on redesigning the aesthetics of the App Store, relief from navigation frustrations is a light very far from the end tunnel.
• Time: Aside from the time it takes to navigate through the entirety of the App Store, many applications are simply for novelty use. This begs the quesion whether Apple has a reputable place in the business market, or if it serves as a distraction rather than a tool for efficiency.

The ultimate decision is yours, of course, but I hope this insight helps. Feedback welcomed and appreciated.

The ultimate search engine

For anyone familiar with the Internet, Google has long since transcended into being a household name. An estimated 235 million searches are performed each day on the Google search engine, which accounts for roughly 72% of searches performed across the web. Even when one uses alternate search engines, it is still commonly referred to as "Googling." Imagine how copy machine companies must have felt when Xerox began dominating the market (i.e. "Xerox that paper" instead of "copy that paper")

Talk about brand power.

Amid the countless number of self-proclaimed "SEO gurus," there are very few people that truly understand the complex, evolving algorithms of search engines such as Google, Yahoo and Bing. As the abyss of information available on the web continues to expand, we rely heavily on these sites to navigate efficiently.

Multitudes of search engines continue to be developed to help deliver more targeted results (Google alone offers separate engines for blogs, patents, images, etc.) Online training even exists to teach people how to enter key terms more effectively, much like I was taught as a child to use the library's first "digital card catalog."

Instead of listing the "Top 100 Search Engines" or some other shoddy compilation of sites you will only visit once, here are two bookmark-worthy ways I guarantee will make your daily searching through social media and the web more efficient.

1. Google Custom Search
Take control. This is a simple tool that enables you to literally build your own search engine (no, you do not need a PhD in computer engineering... even a kid in elementary school could pull this off). The key element is an ability to narrow or emphasize the reach of your search engine based on preferred blogs, commercial sites, news sources, and so on. First, this means importing a list of your chosen sites into a database. You can then choose whether to search within those sites exclusively or with them simply emphasized in a normal search.

Once the engine criteria is saved, you can embed it on your web site and share it with others. This is incredibly useful for brand monitoring or simply easing the tediousness of clicking through page upon page of search results.

Who has that kind of time?

If you have no idea what type of search engine you want to create, visit this directory of topic-based search engines. For example, if you are only interested in the online content of high traffic "mommy bloggers," there is a search engine that exclusively searches the top 1,500 mommy blogs. Of course, there are plenty other topics from which to choose.



2. Addict-o-matic
Social media searching at a glance. This is a web-based tool which enables you to enter a key term into multiple social media search platforms simultaneously. As far as I have found, this is the most inexpensive (free) and fastest way to search several social media engines at once and compare results.


This site also allows you to add or remove the various platforms based on your preference and change their location on the dashboard. Featured engines include Google blog search, Twitter search, FriendFeed, News, Delicious and Digg, Flickr, Technorati, and many more.

Give each a shot and leave a comment. Cheers!

PR pros and social media woes

Whether you are a social network aficionado or still think Twitter is a new bird species, it can be a daunting challenge to keep up with social media tools and trends. Of course, there are countless resources available online and in print that try to offer insight into the bottomless pit of social media marketing.

Despite the endless charts, case studies and hype that social media sites project, some of the most valuable lessons in using and optimizing online tools come from collaborating with colleagues and friends. One of the best ways to connect online with PR practitioners, students and professors around the world is through PROpenMic.org. Membership is free and enables you to view and share relevant PR and social media counsel from experts and tehup-and-coming alike. Think of it as Facebook for PR people.

Lastly, if you have ever felt frustrated or inundated with the rocket pace of social media, this song is for you: