Who will hire me? GPA vs. Experience

In the field of communications and PR, the value of GPA vs. professional experience has been a hotly contested question for new grads and employers.

To undertake this dubious topic and shed some light on the issue, Waggener Edstrom recruiter Amybeth Hale and I recently administered a short survey to gather the opinions of practitioners and students alike.

From a working professional’s viewpoint, and especially one who works in the field of recruiting, I can tell you that through the years I’ve learned that no one really cares about your GPA, unless you’re studying law or medicine (and I’d agree that good grades are important for success in both those fields!) This is not to say, of course, that you should neglect your studies, but what it means is that employers are more interested in your activities and any experience within your field that you have gained while in school. Balancing experience with a decent GPA shows that you are well rounded and are able to handle multiple things at the same time. Even college professors agree with this; one professor said, “No one cares about GPA & no one asks. What people care about is what will translate directly into the job you'll do.”

Gaining experience, once you’ve graduated, is a bit of a Catch-22 – employers want you to have it before they offer you a job….but how are you supposed to gain it if you’re not offered an opportunity (a job) in which to gain it? As a working professional, I highly recommend pursuing internships and work experience while you’re still in college and these opportunities are relatively easy to come by. Burying yourself in books, cramming to get a perfect GPA, and devoting every waking moment to maintaining a 4.0 unfortunately doesn’t translate well in most employment situations. DO your best to maintain a well-rounded slate of activities. - Amybeth Hale, Waggener Edstrom

In favor of experience, a common argument is that PR and communications, unlike engineering and math or medical-based fields, is much more subjective in nature. Therefore, a strong GPA in these fields is inherently more valuable (if you solve an engineering problem incorrectly, the bridge falls down.)

"It shifts over time, but recent grads need a good GPA. Further into your career, experience matters more. I prefer bridge engineers, architects, and my doctor to have both."
- Jon, a working professional

In PR, innovation, originality and accuracy are king to being successful - there is no substitute for real-world experience. Conversely, a sturdy GPA (for the sake of argument, around a 3.0 and above) reflects strongly on commitment and time management throughout college.

"I could easily have a 4.0 GPA, if I spent all of my time focusing solely on my classes. Instead, I have a 3.5 GPA and a lot of relevant experience. I am active in PRSSA, PR Central (a student-run PR firm), the student government, and work for the university's public relation department 15 hours a week. There is a quote in the student organization center on campus: 'You can go to college and get a degree, or you can get involved and get an education'"
- Rachel, a student at Central Michigan University

Ideally, having both would be ideal. But what about the thousands of students with brilliant minds, plenty of professional experience but a 3.0 or 2.9 GPA? Is the person with one internship and a 3.8 GPA more deserving of that entry-level position?

"Experience has proven to be more valuable to me. GPA is a reflection of the classroom and oftentimes, class work is more of a means to an end. Not to say that I haven't had some great classroom experiences, but at best they acted as complements to what I've learned through my internships."
- Aaron, student at Ohio University

Based on the responses we received, I was very surprised to find that most practitioners value experience far more than an outstanding GPA. From my own perspective, this indicates that employers are able to holistically analyze a new grad's potential within their company. At the end of the day, an A+ in microeconomics and psychology is not the selling point to getting that coveted new job.

"Good grades are not as much an indication of ability in the student's chosen career area as they are of the student's ability to figure out what a teacher wants."
- Nan, a working professional

As more responses were gathered, it became increasingly clear that many employers agree a strong GPA is good, but will not be the sole factor in earning you a first job. Many students, however, often become worried that their GPA may be the first concerning factor in being considered for a position.

"In my opinion, a good GPA and professional experience should go hand-in-hand. Obviously, if you are a good student who works and studies hard, you are more likely to be prepared to take on the challenges of the professional world. A great deal of professional experience can be an asset to your knowledge and understanding of concepts learned in the classroom."
- April, a student at Ohio University

On the other hand...

"Relevant work experience... I believe is the best. You could be the worst student in the world, and yet be the most accurate candidate for a position. It's up to what you can do."
- Guido, a working professional

Students have long struggled over being required to take "irrelevant" classes. I argue in favor of an employer looking at a student's transcript, but paying close attention only to their core coursework and applicable courses. Work samples could also be provided that a student may have completed taking a particular class which could count as a subtle form of experience (especially for younger students looking for internships with little experience).

"Experience. The 'real world' experience from internships and organizations helps in molding a good overall professional."- Chelsea, a working professional

After reviewing this wide variety of opinions, I personally conclude that a strong GPA is valuable, but relevant experience and knowledge in a particular field will always take the cake.

Thank you for subscribing. If you have some insights you would like to add, please comment or send an email to pauljmatson@gmail.com.

How to pitch using social media

Whether you are solely a member of Facebook or go on a daily social media 50+ network binge, most people can generally understand the value of having an online profile. The key principle of Social Media is to connect with others (of relevant interest) and to share information not otherwise available through mainstream networks.

On the other side of the coin, however, is the use of social media for businesses and professional reporting. With social media tools, everyone is a reporter - but what about pitching to mainstream media? Since the advent of the Social Media Release (first created Todd Defren at Shift Communications) the evolution of virtual pitching has begun. As the authenticity of online users has increased, so has the number of tools to deliver a message to targeted news sources.

Here is a condensed list of tools I discovered from a Mashable author, Sarah Evans.

1. HARO (Help A Reporter Out) - Founded by Social Media adventurist Peter Shankman, the site has proven to be a highly useful and credible way for reporters and their sources to find each other.

The idea is fairly simple: First, you register as a source or a reporter. As a reporter, you simply submit your query to a distribution list. As a source, you will receive up to three emails a day listing the submitted queries, allowing you to 1) respond to the query directly or 2) refer them to someone who could help. If you are a member of the media, you would be crazy not to give this a shot.

2. Social Media Release Builder - It is difficult enough to learn HTML and XML computer coding, let alone build a SM release from scratch every time one is needed. Don't know what an SM release is? Click here. With a small fee, anyone can build a clean, usable SMR interface.

3. Wikis - If you represent a product or service that frequently appears in press release boilerplates, it's about time you built a wiki page. It's free, fairly simple, and gives reporter an easy resource to learn more about your product or service at any given time.

4. Media People on Twitter - The value of this list is obvious. Currently divided by country. FYI - this list was originally compiled and is maintained on a Wiki page. See the value?

5. Twellow - I recently posted a list of helpful Twitter tools, and this one is certainly one more to be added to the list. If you need find a story idea and people to interview, this is a great place to start. Search Twitter users by category. As opposed to justtweetit.com, Twellow is NOT self-submitted directory, which yields far more comprehensive results.

6. Beat Blogging - Whether you are looking to build a reliable pitch distribution list or learn about new trends from the blogosphere, this should be the first stop.

7. Ning - If I'm not mistaken, this is the same interface used by PROpenMic. The biggest difference between this platform and every other social networking site is that it allows users to create their own community. Fan pages, social networks, etc. are all possible and can be managed virtually for little or no cost.

Think of it as an advanced "Fan Page" on Facebook with a dedicated URL.

Helpful? I hope so. Leave a comment or drop me an email at pauljmatson@gmail.com. Follow me on Twitter @PaulMatson or twitter.com/paulmatson