Over the past month or so, the marketing for Warner Bro.'s next big flick Speed Racer has been everywhere. TV, teasers in movie theaters, posters, YouTube... it's endless. And it's about to get a lot worse.
I just saw the first commercial for Road Runner Hi-Speed Internet services combined with Speed Racer trailer cuts today. While most ads for the movie have been strictly about the the plot so far, I now have the viewing pleasure of watching the Road Runner and Speed Racer compete down a futuristic track. Let the product placement begin.
Not to derail sponsorship and partnership marketing practices, but it makes one wonder: can't we leave one thing sacred once in a while? Unfortunately, this is only the beginning. McDonalds is also signed on for some serious product placement. It's a wonder the same practice isn't integrated into children's books more often.
Obviously, I can't wait for the Olympics marketing to begin.
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Monday, April 28, 2008
Speed Racer goes to McDonalds
2 reactions:
Matson, how do you get the three column set up on blogger?
Dolin
the movie overall looked and felt like a cross between anime, a kaleidoscope, that Flintstones movie, a video game and the Dukes of Hazard