Five ways to keep up with Social Media

Web interfaces such as Twitter, Facebook and Google have been stealing news headlines left and right, and there are now enough Social Media phrases to fill a modern dictionary.

If you chose to go on a social media binge, it can be a challenge to keep four personal profiles updated with accurate information. Much less, do most people have time to stay ahead of new trends and tools that become available. How does one stay on top of social media without inducing a coronary or aneurysm?

Five simple methods that require little effort:

1. Stop watching Lost. Obviously, you have to make SOME time to learn. One can only begin to fathom the amount productive free time possible if one stops watching mindless TV.

2. Start an RSS feed. Instead of surfing web sites, simply set up Google Reader (it takes 60 seconds or less, proven) and start following relevant blogs, sites and developers. Each day, check it once for new content and read what appeals to you.

3. Google Alerts. This is how it works: type in a few key phrases (Social Media and Web 3.0, for example) and have Google do the research for you. You will receive emails, at an interval of your choosing, listing links and sites where your key phrases have appeared. Companies also use this method as a way to keep track of who is talking about them in the blogosphere.

4. Del.icio.us and Digg. You're not going to find everything by yourself. Social bookmarking provides an enormous advantage to peer into what others have (dugg) up. The Internet is too big for anyone to navigate solo.

5. Talk to others and pose questions. Word of mouth is still one of the most effective communication tools. Start conversations with people who are interested in similar topics and ask questions. Even if you don't think they would know the answer, brainstorming is the first step toward original ideas!

Three blogs to add to your RSS feed (these are all PR, marketing and social media pros):
Seth Godin
Brian Solis
Todd Defren

There couldn't be a more appropriate video for this post:


Helpful? I hope so. Send me an email at pauljmatson@gmail.com or leave a comment!

Twittiquette

As fast as social media has emerged and is expanding, no one can legitimately call themselves an expert. Furthermore, in spite of the innovative tools (created almost daily) to reach our friends and/or target demographic, there are inherent flaws in the social media universe.

The key characteristic of any social media tool is that the content is solely or primarily user-generated. As wonderful and opportunistic as this is in regard to reaching a broad audience quickly, there is the harmful potential for messages to be lost in translation. Effective communication, whether it be verbal, digital, print, or personal, must be based on commonly accepted rules or practices. SM tools are used by an endless variety of people, therefore, the cultural rules of any tool is essentially created the more often it is used.

Time to pick on Twitter

Everyone has a different reason for joining Twitter. No matter the activity, members of the Twitter community either use the program to stay in touch with friends, reach target audiences for commodity or business news, or to communicate instantaneously with members of a particular industry. Some may utilize it once a year, others 100 times daily. Despite who is "following" you, almost anyone can read your Tweets. Therefore, certain rules should be followed in order to maintain the respect of those you wish to reach.

The obvious rules that many don't follow:

1. Don't use swear words. Ever. Cursing will never help your image or reputation.
2. Don't Tweet about colleagues or friends derogatorily. As mentioned, anyone can find it. It's a quick way to get fired, make fast enemies, and ultimately embarrass yourself for gossiping like a 7th grade girl in gym class.
3. Don't send direct Tweets if it only applies to you and that person. If you have something to say to a person that concerns no one else, send them an email or a private text message. People who receive your updates on their phones will be quickly annoyed. Especially if you have the recipients number.

When NOT to Tweet:

1. Because you're bored. These messages are almost guaranteed to be meaningless and a counterproductive contribution.
2. While your drinking, going to drink, or drunk. Especially if you're drunk. It's not hard to tell what someone is doing when you read a Tweet such as "gionig to get pizzza and see my BFF!!!!" (SENT at 2:21am) Think of Twitter as you would Facebook or MySpace. Not the kind of material that you want employers to read.
3. Every 10 seconds. No one cares (other than your mom) to know when you just ate an apple, walked upstairs, or are yawning. Atleast try to make it interesting.

Twitter lingo (not the same at IM slang):

1. Twitterspeak- Using language found only in Tweets, words not typically used in normal conversation
2. Tweet- A Twitter messages
3. Twoosh- A tweet that is exactly 140 characters
4. Twude- A guy on Twitter. Twitter Dude.
5. Twerd- A word used mainly on Twitter. Anything in this list.
6. Twarf- A single word Tweet
7. Twerk- A Twitter jerk

Click here for a twictionary.

Love or hate what you have read? Please leave a comment or send me an email at pauljmatson@gmail.com. Follow me on Twitter or read my Tweets by clicking here. twitter.com/PaulMatson

Daily dupes and marketing half-truths

All marketers are liars.

Well, not always. But it is safe to say that the average consumer has fallen for the the marketing dupe at least once.

And to clarify, dupe: Easily deceived.

America may be politically divided, but we are one united and loyal bunch when it comes to our fast food. Let's pick on Taco Bell and Wendy's. I would be the last to deny my occasional craving for some late night indulgences, especially after seeing a new commercial for the latest Taco Bell food "creation." However, after spending some in line at the drive-thru, it occurred to me that fast food chains are incredibly adept at re-packaging the same five or six ingredients into "new" items to regain our loyalty.

The Epiphany

At Taco Bell: The crunchy taco and soft taco contain the same three ingredients. Being the genius that Taco Bell is, they added a little sour cream and combined the two tacos to create the Crunchwrap Supreme. Or Transfat Supreme, rather. Same ingredients, more money.

At Wendys: Oh, the classic and refreshing Frosty. Not ice cream... Frosty. Several months ago, Wendys began offering a small bag of "mix-ins" (I still wonder if Coldstone looked into a copyright infringement lawsuit), and sold the new Frosty for an additional $1.30. With the amount of Oreo provided in the "mix-in" bags, not to mention you had to do the mixing yourself, I can't help but wonder how many Americans buy into this slide of hand. Even more recently, is the introduction of the Frosty Milkshake. Really, now? They can't possibly think we're that dumb. Who hasn't waited for their Frosty to melt and drank it with a straw? I was drinking Frosty milkshakes long before they called it that. Here's the new choice, and I would hardly call it a dilemma: Medium Frosty - $1.29. Frosty Milkshake (same size, with whipped cream on top) $3.19.

Enough with fast food. Let's focus on outdoor advertising. More specifically, the entertaining graphics and catch phrases we see on billboards driving down the interstate each day. My personal favorite is this:

"Stay at the Holiday Inn... where kids eat and stay for free!"

Whoa there road-tripping tourist families. Keep driving. Since no hotel anywhere charges extra for kids, not to everyone is welcome to the continental breakfast, I fail to see the "free" portion of this bargain. Sadly, I can only sadly imagine how many people have marveled at and fall for this outstandingly (false) deal.

The bottom line is this: Everyone is in the business of something. That means sales are necessary, and since everone is human, we want to believe we're being given a "insider" deal or a price break. Oh, contraire. Two rules to follow-

1. Think twice before paying more. Always.
2. If you were a given company, how would you try to make a sale to you?

God bless the $.99 menu.

Last words of a dying father

Although I wouldn't consider myself an avid Oprah enthusiast, this is undoubtedly a clip worth 10 minutes of your time.

Randy Pausch is a Professor of Computer Science, Human-Computer Interaction, and Design at Carnegie Mellon, where he was the co-founder of Carnegie Mellon's Entertainment Technology Center (ETC). He was a National Science Foundation Presidential Young Investigator and a Lilly Foundation Teaching Fellow. He has done Sabbaticals at Walt Disney Imagineering and Electronic Arts (EA), and consulted with Google on user interface design. Dr. Pausch received his bachelors in Computer Science from Brown University and his Ph.D. in Computer Science from Carnegie Mellon University. He is the author or co-author of five books and over 70 articles, is the director of the Alice (www.alice.org) software project, and has been in zero-gravity.

He's also married with three young children.

Welcome to the Abercrombie & Fitch Emergency Department & Trauma Center

Nationwide Children's Hospital in Columbus, Ohio was constructed with help from a 50 million dollar donation from the insurance mecca. It's no surprise that any legitimate organization, particularly a children's hospital, is more than happy to accept such a generous donation. Children's hospitals are an illustration of innocence and a hope for brighter futures- an affiliation plenty of companies would pay top dollar of which to be a part.

Clothing retailer Abercrombie & Fitch agrees. Nationwide Children's Hospital is about to break ground on the Abercrombie & Fitch Emergency Department & Trauma Center after receiving a 10 million dollar donation from the clothing giant. On the way in, you can also stop by the Limited Too and Justice Main Lobby. No, seriously.

Maybe we could build a new home for the President of the United States and call it the Ronald McDonald House. White is a boring color anyway.

As most are aware, A&F has a reputation for utilizing increasingly risque advertising, and is often accused of targeting young adults and adolescent teens with sex appeal.

You don't have to be a Seth Godin to realize the conflict of interest at hand. Advocacy groups have collaborated in a minor uproar against A&F's strategy. It's easy to see Abercrombie's motivation behind such a donation (there's only so many times you can hear "clean up your act" before the corporate PR team has to do something). Nevertheless, a donation to a Children's hospital just gives Abercrombie's image a little bit of sleaze. A donation fueled by guilt, even.

Not to take it to the extreme, but basic psychology tells us that people often are the strongest advocates for a cause in which they secretly partake. Let's go down the list:

Mark Foley
Larry Craig
Eliot Spitzer

It's anyone's argument whether NCH should have accepted the donation. To be the devil's advocate, that money is going toward something that will truly benefit society. But a question of ethics? Definitely. Although it would never happen, an anonymous donation would have been best suited.