Welcome to the Abercrombie & Fitch Emergency Department & Trauma Center

Nationwide Children's Hospital in Columbus, Ohio was constructed with help from a 50 million dollar donation from the insurance mecca. It's no surprise that any legitimate organization, particularly a children's hospital, is more than happy to accept such a generous donation. Children's hospitals are an illustration of innocence and a hope for brighter futures- an affiliation plenty of companies would pay top dollar of which to be a part.

Clothing retailer Abercrombie & Fitch agrees. Nationwide Children's Hospital is about to break ground on the Abercrombie & Fitch Emergency Department & Trauma Center after receiving a 10 million dollar donation from the clothing giant. On the way in, you can also stop by the Limited Too and Justice Main Lobby. No, seriously.

Maybe we could build a new home for the President of the United States and call it the Ronald McDonald House. White is a boring color anyway.

As most are aware, A&F has a reputation for utilizing increasingly risque advertising, and is often accused of targeting young adults and adolescent teens with sex appeal.

You don't have to be a Seth Godin to realize the conflict of interest at hand. Advocacy groups have collaborated in a minor uproar against A&F's strategy. It's easy to see Abercrombie's motivation behind such a donation (there's only so many times you can hear "clean up your act" before the corporate PR team has to do something). Nevertheless, a donation to a Children's hospital just gives Abercrombie's image a little bit of sleaze. A donation fueled by guilt, even.

Not to take it to the extreme, but basic psychology tells us that people often are the strongest advocates for a cause in which they secretly partake. Let's go down the list:

Mark Foley
Larry Craig
Eliot Spitzer

It's anyone's argument whether NCH should have accepted the donation. To be the devil's advocate, that money is going toward something that will truly benefit society. But a question of ethics? Definitely. Although it would never happen, an anonymous donation would have been best suited.