Showing posts with label Monetizing. Show all posts
Showing posts with label Monetizing. Show all posts

Wednesday, July 29, 2009

The numbers game: Real relationships in social media

"Networking is always important when it's real, and it's always a useless distraction when it is fake." - Seth Godin

Whether they're followers, friends, or your top 6 on MySpace, many have come to associate sheer quantity with social media success. With Ashton Kutcher now beyond three million followers on Twitter, I am willing to bet that a third or more of his flock could care less about what he says. Instead many are motivated more by the chance to get retweeted or have their name appear on his page. Social media narcissism at it's finest, it most cases.

However, when it comes to delivering true value in relationships that were originally seeded online, numbers alone don't make the cut. World thought leader in marketing, Seth Godin, adds succinct insight into this dilemma.

"Hits to your web site are meaningless - keep track of who you will go out of your way for, and who will go out of their way for you." - Seth Godin

Thursday, October 23, 2008

The Best Twitter Applications

Before you read this entry, consider how you use Twitter. The following information is most useful for the moderate to more advanced user. For a quick background, read the provided links:
- What is Twitter? click here
- What should I Tweet about? click here

Twitter is not only a streamlined method of communication between people, but a way for users to obtain news, ideas and information not previously available. However, finding the right users to follow (aside from your little buddies) can be a difficult task. A short user bio simply does not provide an accurate assessment of who you might want to keep up to date with.

There are thousand different ways to use Twitter to search for topics or relevant information, find users, and manage your own account. If you have not been able to try out at least one of these applications, now is your chance to catch up on more efficient technology! This is your invitation to come out of the Twitter stone age.

To be clear, there are countless applications. These are a few I have found to be some of the best.

Desktop and mobile applications: Stop going to Twitter.com!
1. Twhirl - The most popular and convenient desktop item. Similar to an IM box.
2. Tweetdeck - The most useful and efficient, includes a subject and keyword filter, separating information of interest without staring at the Twitterfeed all day.
3. Twitteriffic - The application for the iPhone and iPod Touch only - download it if you own either!

Search: Only read what actually matters to you.
1. TwitterSearch - Search by username
2. TweetScan - Search by tweet and keywords
3. Twitterverse - See tweets appear on a world map, by location
4. JustTweetIt - New, but is a self-selected submission directory organized by categories

User Information: Wonder what kind of Twitter users people are?
TweetStats - Get the rundown on peak usage times, what people Tweet about and to whom. Just enter their (or your) username.
TweetWheel - Find out which of your friends follow each other on Twitter

Make money on your account
WhatsYourTweetWorth - Find out how much your Twitter account is worth, literally.
TwittAd - Sell the background of your Twitter profile page to advertisers, or advertise on other's pages

A Complete List of Twitter applications: By platform (Windows, Mac, Linux, etc.)
TwitterFan

Want to add more to the list? Thoughts on which application works best? Leave a comment or drop me an email at pauljmatson@gmail.com.



 
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