This (somewhat) crass post showed up in my Delicious feed, but think it is worth sharing. There is often a discrepancy over what skills people have in social media vs. digital marketing vs. web design. Naturally, today's PR and ad agencies want to have team members with a diversity of skills and specialty in a few. Few are able to differentiate the actual differences between each skill set.
A "concerned web developer" decided to publish this note contribute his insight (there is a lack of grammatical accuracy, but hits several important nails on the head):
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Dear Poster of Job Ads,
For the record, nobody knows PHP, .NET, MYSQL, HTML, FLASH, CSS, JAVASCRIPT, ILLUSTRATOR, and PHOTOSHOP. If a potential emplotee says they do, they know a little of each and are of no real value. If they do indeed appear to be an expert with all of these, then they have no life. If you want someone of real skill -- you need to break down your job ads like so:
[PHP goes with MYSQL]
[.NET goes with SQL]
[HTML goes with CSS and maybe JavaScript]
[ILLUSTRATOR goes with PHOTOSHOP and FLASH]
...futhermore, there are two major spheres here that often get blurred into one..
web DESIGNER and web DEVELOPER.
A designer can also be a GRAPHIC designer -- these people are artists and can use Illustrator, Flash, and Photoshop.
A web developer knows how to code, web developers are NOT artists! -- If your potential employee claims to be a senior web developer and also a graphic designer, they are LYING.
A concerned...
web DEVELOPER
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You can find the original post here.
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